Creative Direction for Brands, Artists, and Cultural Projects

BLK LILY is a creative direction agency building cinematic campaigns, visual identities, and narrative worlds that resonate emotionally and culturally.

We partner with brands and artists to develop campaign concepts, visual systems, and storytelling frameworks that translate culture into clarity.

Our work spans creative direction, art direction, photography, film, and rollout strategy — from concept to execution.

BLK LILY approaches storytelling with restraint, intention, and emotional intelligence.

We believe strong creative work doesn’t shout — it connects. Every frame, image, and campaign is designed to feel considered, grounded, and culturally fluent.

We work with:

• Artists and music teams

• Fashion and lifestyle brands

• Cultural organizations

• Independent labels and startups

BLK LILY was founded by Maha Hemingway, a filmmaker and creative director with a background in visual storytelling, photography, and campaign design. Maha leads the agency’s creative direction and oversees concept development, visual execution, and narrative strategy across projects.